For the Goalsetter, the world is a place to be controlled for personal gain, but it's not always about power. The Goalsetter's primary motivation is security and insurance in a world of uncertainty. Goalsetters seek the validation of progress, status, and accomplishment, which can come in the form of titles, rankings, and points. The more assurance they have, the better.
The Goalsetter also benefits the people around them. Their work ethic and accomplishments inspire the rest of us. They can be great athletes, musical performers, and businessmen or women that motivate us to reach higher. Goalsetters can also improve society, by making public service their form of achievement.
Entertainment plays a vital role in the life of Goalsetters. Games are the most tangible example, as they feed the desire to level up, gather points and unlock rewards. Movies and TV also serve the Play Style by presenting aspirational stories of other Goalsetters, and occasionally inviting audiences to complete a challenge within the story itself.
The Grand Tour, a follow-up to Top Gear, is a show that appeals to gearheads through its automobile test drives and competitive, yet fun, challenges.
“I really enjoy when they have the different challenges and have built different things. One of my other favorite parts is when they have the Stig test out the new cars.”
Molly's Game
Icarus
Baby Driver
Mr. Robot
Mindhunter
Unbreakable Kimmy Schmidt
Cuphead
Fortnite
Pokemon Go
Digital platforms offer a natural extension for Goalsetter-oriented entertainment properties as they empower fans to associate with their heroes, or even imitate them. Fans are encouraged to seek out information that helps them in their accomplishments, whether they are directly related to the story presented or just inspired by it.
For Goalsetters, entertainment serves as a window into what's possible and what to strive for in their own lives. Those inspired by a character's accomplishments will attempt to mimic them. The first step is announcing an intention to the world. Goalsetters publish inspiring quotes and aspirational footage to communicate a desire for control over their destiny, and through this, they set the tone for their pursuit of accomplishment.
Unbreakable Kimmy Schmidt is a show about overcoming hurdles and setbacks through perseverance, all through the lens of comedy. But in Kimmy’s ambitions of finding her place in the world, she also acts as a role model to young women who want to make their way through it themselves. Fans take the show's tagline "Females Are Strong As Hell" and turn it into all sorts of DIY swag.
The movie Creed 2 continues the legacy of Rocky Balboa, legendary boxing champ and star of the classic films. In the movie, Balboa plays mentor to boxing phenom Adonis Johnson, coaching him for the most personal fight of his career. While the sport of boxing is aggressive, the film's focus on commitment to a goal speaks directly to Goalsetters. Fans take quotes from the movie and turn them into motivational graphics to inspire their ambitions.
The beautiful run-and-gun Xbox game Cuphead became a big hit last year, specifically among hardcore gamers looking for a real challenge. Players love the unique gameplay, which harkens back to the extremely difficult arcade games of yesteryear. Simultaneously, the streaming trend of ‘speedrunning’ had only accelerated in popularity, making Cuphead speedruns some of the most popular videos on YouTube in the weeks following launch.
When entertainment presents an impressive act, Goalsetters' first thoughts are to try it out for themselves. The most committed fans will follow through and complete their mission and, in the process, create something to prove it to the world. Whether the task is a real-life stunt or a digital recreation, the footage is shared online for the world to see. More casual audiences reward the Goalsetter with praise and may even follow in their footsteps.
Goalsetters love Baby, the star of the movie Baby Driver, for his next-level driving abilities and the respect he’s earned for those skills. YouTube personality DomesticMango decided to recreate the film’s opening scene in the game Grand Theft Auto 5, an impressive feat in itself. He took full control over the game's assets to set up the scene, program the character movements, and then act out and record the driving performance while in game.
Among the hacking community, Mr. Robot is seen as a hero, as he legitimizes what they already do. However, the show has also inspired Goalsetters to try building new ideas such as a portable hacking device using a homemade Raspberry Pi, which Mr. Robot featured in Season 1 Episode 5. YouTube videos like this also inspire fans who are new to hacking to try and learn something new and, in the process, become more like Mr. Robot.
There are many reasons to love Assassin's Creed, but the character's acrobatic prowess and ability to climb and jump between buildings is what keeps fans coming back to the franchise so regularly. For a brave few, this game mechanic became the spark of curiosity that led them to learn more and wind up getting into a new blend of subcultures: parkour cosplay. YouTube becomes the perfect platform to connect and celebrate these brave Goalsetters.
Acquisition of knowledge is a respectable form of achievement, and entertainment generates all sorts of information to collect. Goalsetters with the most information about a specific subject are not only in a better position to progress, but their peers also recognize them as an authority. Fans of this Play Style turn online to seek more lore-based intel, often getting lost down a rabbit hole in hopes of expertise.
The medical drama, Grey's Anatomy, and other shows within its genre appeal to type A Goalsetters. From the act of saving lives to the accomplishments required of being a hospital doctor, the show scratches many Goalsetters' itch. But unsurprisingly, most fans of the show aren’t doctors themselves, so fans who want to understand everything discussed in the show will go online to learn obscure terms like Extomy, Pexy, and Plasty.
Fortnite, the breakout game of 2018, is the ultimate Goalsetter pastime: the entire premise is to come out on top as No. 1 out of 100 fierce competitors. The best players know that to increase their chances of victory, they need an innate understanding of the map and the many items and supplies a player can find on it. So the Fortnite content creator community develops lengthy video map walkthroughs for people who want to know it all.
Enthusiasts of the movie I, Tonya, based on the widely publicized story of figure skater Tonya Harding, have rebuilt a growing interest in the individual and sport itself. YouTube plays host to dozens of comparisons between scenes in the movie and footage of her real performances. But comparison videos are just the beginning of the rabbit hole of obsessed fan pages that document conspiracy theories and other purported stories.
Experiences designed for the Goalsetter effectively tap into fans’ desire to reach an end goal. They often pose a clear challenge or win-state, whether that’s collecting items, solving a puzzle, or attempting to obtain a high score. But something to achieve is not all it takes to engage Goalsetters – doing it within the theme of the story is what makes it all come together.
There's no tagline more tailored for Goalsetters than Pokémon's: "Gotta Catch 'Em All!". With the mobile game Pokémon Go, fans go out into the real world looking to capture every Pokémon in existence. Niantic, the developer of the game, further fuels the completionist spirit by publishing mini briefings on the Pokémon Go Instagram profile. Here, fans are challenged to look for specific creatures, sometimes exclusive to a particular location and timeframe.
For the launch of Narcos Season 3, Netflix let Goalsetters live out their drug lord fantasies with a game that put them in the shoes of the new coke kings: the Cali Cartel. An advanced Messenger bot challenged determined fans to build a successful narcotics business in a realistic drug market simulation. By presenting the experience in a low-fi format, the experience felt authentic to the era in which the show took place.
The makers of The Fate of the Furious are well aware of the film's core audience: automobile aficionados. It's a culture of Goalsetters who endlessly research, collect, and customize cars. So the studio partnered with popular racing simulator Forza to attract this audience, and together, the two household names created a limited edition car pack. The partnership gave fans more cars for their game’s collection and a way to experience driving rare vehicles.
The film Murder On The Orient Express features a race against time as characters seek to identify a killer before he or she strikes again. The film’s high stakes scenario appeals to Goalsetters who are keen for a puzzle to solve. So, to welcome fans into the story, 20th Century Fox created an "escape room" experience... on a moving train. Those invited experienced the movie mystery first-hand over the course of a 13-hour train ride through Finland.
